Ned Kelly's theatrical background becomes apparent when he imagines a perfect day at his store, Ned Kelly & Company, in Piermont.

"The door opens and there is a small line," he says, smiling. "And it includes a visit from someone looking for a bouquet to take to visit a friend, someone to pick up the small kitchen stools (upholstered in leather and chenille), an anniversary gift of a beautiful bed tray and an afternoon meeting to discuss the wedding of a creative, low-key couple."

Now Kelly laughs, acknowledging that few prenuptial couples are low-key. "I am asking for it all," he adds.

The garrulous Kelly honed his people skills and expertise at creating beautiful floral arrangements at his brother's - Peter Xavier Kelly's - restaurants. Ned Kelly helped Xavier's in Garrison establish its front-of-the-house style in its early years, and went on to open the Freelance Cafe and Wine Bar in Piermont, where he has been manager for the past 15 years.

"The idea of this shop is to have a place where people could come to find the answers to their questions about things that will help them live well at home," says Kelly, strolling through the raw outdoor space.